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Insights

Latest insights, news and thoughts from Gravity Strategic Media.
topview of interactive agency business brain storm meeting presentation Team discussing roadmap to product launch, presentation, planning, strategy, new business development

How To Hire An Interactive Agency

How To Hire An Interactive Agency 2560 1136 Gravity Strategic Marketing

Understand What to Look for In an Interactive Agency and Where to Source Prospective Vendors Along with Specific Vendor Evaluation Criteria.

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Website Design

Analyse the Effectiveness of Your Existing Website

Analyse the Effectiveness of Your Existing Website 1920 1280 Gravity Strategic Marketing

Analyse the Effectiveness of Your Existing Website, Identify your high-level website needs and then review specific suggestions for improvement.

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blog

Create Your Blog Requirements and Content and Promotional Schedule

Create Your Blog Requirements and Content and Promotional Schedule 1920 1280 Gravity Strategic Marketing

Select your blog objective, determine technical requirements, outline your writing and posting schedule and create your maintenance and management schedule.

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People working on brand

Determining Your Marketing Plan Scope

Determining Your Marketing Plan Scope 1920 1280 Gravity Strategic Marketing

Decide whether to create a short marketing plan or a full-blown academic type of marketing plan or something somewhere in between.

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How to Determine Competitive Positioning for Your Marketing Plan

How to Determine Competitive Positioning for Your Marketing Plan 1920 1271 Gravity Strategic Marketing

The competitive positioning portion of a marketing plan describes the market, what’s happening in the market, and what your brand is known for and how that compares with the other key brands in the marketplace. The competitive positioning section of your marketing plan outlines how you’ll differentiate your offering and carve out a spot in…

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How to Determine Your Marketing Plan Objectives

How to Determine Your Marketing Plan Objectives 1920 1326 Gravity Strategic Marketing

Define the numerical and strategic goals in your marketing plan. The objectives section of your marketing plan includes a brief description of your company, the markets you serve, the product/services you sell, a high-level description of the content you plan to include in your marketing plan along with your strategic goals and high-level numeric goals.…

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Tips for Updating Your Marketing Calendar

Tips for Updating Your Marketing Calendar 1280 960 Gravity Strategic Marketing

Is your marketing going according to plan? While the majority of businesses operate without a formal written marketing plan, most operate from an annual budget, and many follow a marketing calendar. If you want to create written marketing plan – even a short 1- to 2-page plan summary – here are a few resources: Create…

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