• +44 33 0001 0880 / Hello@GravitySM.co.uk

Meet Clinton Lord

Clinton Lord – Content Specialist & Marketing Consultant

In 2014 Clinton left South Africa to travel the world for a few months. During this time he successfully continued to work remotely. In early 2015 he made the decision to leave his life in South Africa permanently and relocate to The United Kingdom where he settled in Brighton for the first few years. In 2017 he decided to further his education and did an honours degree in Media Communication in London.

After the challenges of 2020 Clinton decided to relocate to Cornwall where he has recently launched Gravity Strategic Marketing. Shortly after launching Gravity Strategic Marketing Clinton realised that local businesses needed more accessible and local-focused marketing solutions. In response to this Clinton, through various partnerships launched Gravity Local.

“It takes a lot of hard work to make something simple,
to truly understand the underlying challenges and come up with elegant solutions.”

Steve Jobs

About Clinton

Profile

Enthusiastic and commercially driven. Skilled in supplying creative solutions on a wide range of projects for clients globally. An expert strategist, able to use both technical ability and design proficiency to create and deliver bespoke projects. Analysing requirements while supporting effective communication to ensure efficient project delivery. Both a collaborator and an independent thinker, with practical problem solving and decision-making skills. A unique ability to bridge-the-gap between the creative and business world to deliver success. Deep understanding of both print and digital media landscapes across B2B and B2C.

Key competencies

  • Content Strategy & Management
  • Content Production & Editing
  • Digital & Social Media Marketing
  • Marketing & PR Strategy
  • Advertising & Branding
  • Publishing & Production
  • Creative & Analytical Thinking
  • Creative & Art Direction
  • Confident Decision-Maker
  • Strong Communication Skills
  • Organising, Planning & Prioritising
  • Team Player & Leader
  • Nurture Key Relationships
  • Commercial Acumen
  • Project Management
  • Budget, Costs & Accounts
  • Results Focused
  • Attention-to-Detail
  • Flexible & Adaptable
  • Eager to Learn
  • Multitasking

Experience

2014-Present – Content Specialist & Marketing Consultant

Freelance and Gravity Strategic Marketing (Marketing Agency), Gravity Local (Local Marketing Agency)

  • Managing complex projects from initial brief through to final project delivery. Ensuring quality by prioritising effective communication throughout the process.
  • Employing a wide range of related services for clients including writing briefs, project management, costing and budget, training and mentoring, resourcing and advising on best practices.
  • Effectively supplying the marketing, creative/art direction, graphic design, and website design lead to diverse projects for several international companies.
  • Delivering complex eLearning projects by providing a range of bespoke eLearning solutions to clients.
  • Providing both graphic design and course building services, using coding skills (HTML / XML) and specialist software.
  • Partner in the development, production and editing of a “Learn SEO” online video course.
  • Consistently and pro-actively supporting clients in related actions and, by refining working practices.
  • Launched Gravity Strategic Marketing and Gravity Local, 2021 (focusing on Local Marketing.)

2012-2014 – Marketing Manager

Human Communications (Recruitment Advertising Agency & Job Portal)

  • Launched the digital department, encompassing the setup and management of new digital and social media products and services, including content creation and curation.
  • Effectively promoted global clients’ brand and marketed their vacancies to potential candidates on various platforms.
  • Produced and directed numerous short promotional films for Glencore’s South Africa’s (formerly Xstrata) Graduate Programme.
  • Supervised the team which effectively and efficiently developed a new company primary website and job portal.
  • Consultation and oversight of the implementation of UX/UI standards.
  • Substantially growing company and client website traffic and social media followers.

2008-2012 – Digital Marketing Strategist

Buzz Media (Digital Agency)-Founder

  • Obtaining and communicating clients’ briefs, ensuring completion of work to meet project budget and deadlines.
  • Overseeing the team, including freelancers, while negotiating contracts and ensuring performance on various projects.
  • Content creation, curation, and distribution for small to large local, national, and international clients.
  • Increasing website traffic and growing social media following for large clients.

2011-2012 – Media Consultant

Jobs.co.za (Job Portal)

  • Development and implementation of digital & social media strategy.
  • Actively took part in the planning, promotion and execution of client-focused promotional events.
  • Creation and production of radio and video advertisements.
  • Creation of print and digital assets.
  • Consultation on UX/UI Design.

2009-2011 – Marketing Manager (Volunteer)

Cape Town Pride (NPO)

After working with Cape Town Pride to promote their annual event calendar, for three years, I joined the board in a marketing capacity.

  • Effectively planned, coordinated, and implemented online and print marketing campaigns including, email, social media, and paid marketing.
  • Successfully redesigned, developed, and implemented the transition to the new organisation’s event website.
  • Efficiently managed the conceptualisation, implementation and coordination of the event’s promotional design, copywriting, and marketing.
  • Conducted ongoing marketing analysis, research, planning, implementation, coordination, and consulting, including copywriting, SEO, SEM, social media, and email marketing.

2006-2010 – Art Director

Business in Africa Publishing (B2B, B2C and Custom Publisher)

  • Effectively worked alongside senior management, editors, and account managers to develop new concepts across print publications and event collateral.
  • Oversaw the design team to deliver client and internal projects on schedule and brief successfully and managed all aspects of print production.
  • Efficiently oversaw and aided with creative and inspiring marketing and event collateral, B2B, B2C and custom publications for internal and external clients spanning a multitude of industries.

2005-2006 – Production Editor & Senior Designer

Orange Press Contract Publishing (Custom Publisher)

  • Worked closely with management to coordinate the editorial, design, printing, and production of numerous monthly, quarterly & annual customer publications.
  • Managed and aided with overflow layout and design of publications, advertising, advertorials, and editorials.
  • Efficiently consulted with editorial, design and clients to ensure deadline-driven delivery of high-quality publications, advertisements, advertorials, etc.
  • Proofreading, quality control, preparation, and coordination of final publications to and from printers and clients.

2004-2005 – Production & Circulation Editor

Panorama Publications (Consumer and Custom Publisher)

  • Effectively managed communications between management, clients, consultants, editorial & design teams, ensuring positive internal and external relationship management.
  • Cost-effectively coordinated and managed the design, layout and production, printing, and circulation of several monthly, bi-monthly, quarterly, annual, and individual consumer, customer, and business publications.
  • Oversaw the final quality control and preparation of files and publications to and from clients, editorial, advertisers, designers, printers, and distribution channels.

2003-2004 – PRODUCTION EDITOR & DESIGNER

Brooke Pattrick Publications (Trade Publisher)

  • Worked diligently with internal and external stakeholders to ensure the efficient and accurate communication, coordination and production of all editorial content, advertising material and final publications.
  • Consulted with clients, editors, sales, and design teams to ensure that publications were produced efficiently and met allocated budgets and deadlines.
  • Liaised regularly with advertisers to ensure that advertisements met advertising specifications, or to ensure that correct advertisement design was undertaken.
  • Managed the flow of material between the various departments, clients, and advertisers, ensuring an efficient production process.
  • Consistently reviewed sales and financial reports to ensure cost-effective production of all publications.
  • Conceptualisation and design of primary and supplementary magazines as well as all internal and client design requirements.
  • Managed the small in-house team of studio designers.

Previous Positions

  • 2000 – 2003 – Senior Graphic Designer – Auto Trader, London
  • 2000 – 2000 – Graphic Designer – Daily Mail & Reed, London
  • 1998 – 2000 – Graphic Artist – Esmartel Communications
  • 1997 – 1998 – Curriculum Developer – FITB
  • 1994 – 1997 – Training Co-ordinator – Minerals Council SA
  • 1993 – 1994 – National Service – South African Defence Force

Education

  • 2020 – BA (Hons.) Media Communications – University of the Arts London
  • 2013 – Diploma, Digital Marketing – Digital Marketing Institute
  • 2011 – Certificate, Content Strategy – BlueMagnet
  • 2011 – Certificate, Digital Strategy – BlueMagnet
  • 2003 – Certificate, Project Management – Damelin
  • 2000 – Diploma, Graphic Design – AAA School of Advertising
  • More available on request

Hard Skills

  • Marketing & Content Strategy
  • Content Creation & Management
  • Creative & Art Direction
  • Video Production & Editing
  • Photography & Editing
  • Graphic Design
  • Publishing & Production
  • Publication Design/Layout
  • Proofreading & Editing
  • Advertising & Branding
  • Writing Creative Briefs
  • Project Management
  • Quantitative & Qualitative Analysis
  • Primary & Secondary Research
  • Survey Design and Analysis
  • Budget, Costs & Accounts

Digital Skills

  • Digital & Social Media Marketing
  • Multi-Channel Marketing
  • Data Analysis
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Customer Relationship (CRM)
  • Content Curation and Distribution
  • Website Creation & Management
  • Marketing Automation
  • Email-Marketing
  • Audience Segmentation & Development
  • UI/UX Design
  • Paid Advertising
  • Social Advertising
  • Mobile Marketing
  • Content Mapping
  • Prototyping

Technical Skills

DESIGN

  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Illustrator

WEB DESIGN / DEVELOPMENT

  • HTLM/CSS
  • Dreamweaver
  • WordPress
  • Wix
  • Square Space
  • WooCommerce
  • Shopify

CRM

  • HubSpot
  • Salesforce

VIDEO

  • Adobe Premiere Pro
  • DaVinci Resolve

OFFICE

  • Microsoft Word
  • Microsoft Excel
  • Microsoft PowerPoint
  • Microsoft Publisher
  • Microsoft Outlook

DIGITAL MARKETING

  • Buffer
  • Hootsuite
  • Sprout-Social
  • Sendible
  • SurveyMonkey
  • Mail Chimp

WEB ANALYTICS

  • Google Analytics
  • Moz
  • SEMRush

ONLINE ADVERTISING

  • Google AdWords
  • Google AdSense
  • Facebook Business Manager
  • LinkedIn Marketing Solutions
  • Twitter Ads

DATA ANALYTICS

  • NodeXL
  • Netlytic
  • Social Networks Visualizer

ELEARNING

  • Gomo
  • Adobe Captivate
  • Articulate Storyline
  • Camtasia
  • Elucidat

Clients

  • Brightwave (Capita)
  • Learning Technologies Group (LTG)
  • LEO Learning
  • Redwood London
  • Look Touch Feel
  • AA South Africa
  • SallyT
  • BlueMagnet
  • Learn SEO
  • American Express
  • PWC
  • KPMG
  • Jaguar Land Rover
  • Virgin Media
  • Civil Service Learning
  • COS
  • H&M
  • Regent Seven Seas Cruises
  • Flight Centre South Africa
  • Student Flights
  • Cruiseabout
  • Corporate Traveller
  • Flight Centre Business Traveller
  • FCM Travel Solutions

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