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Marketing Strategy

How to Determine Competitive Positioning for Your Marketing Plan

How to Determine Competitive Positioning for Your Marketing Plan 1920 1271 Gravity Strategic Marketing

The competitive positioning portion of a marketing plan describes the market, what’s happening in the market, and what your brand is known for and how that compares with the other key brands in the marketplace. The competitive positioning section of your marketing plan outlines how you’ll differentiate your offering and carve out a spot in…

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How to Determine Your Marketing Plan Objectives

How to Determine Your Marketing Plan Objectives 1920 1326 Gravity Strategic Marketing

Define the numerical and strategic goals in your marketing plan. The objectives section of your marketing plan includes a brief description of your company, the markets you serve, the product/services you sell, a high-level description of the content you plan to include in your marketing plan along with your strategic goals and high-level numeric goals.…

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